This is because Pinterest buyers are hugely engaged Together with the platform and are actively in search of new services and products to purchase.
Around fifty percent of buyers take into account Pinterest like a destination to store. Consequently, Pinterest has built the System extra e-commerce-pleasant by allowing for people today to shop and purchase throughout the System.
With clicks and impressions going up, Pinterest is flourishing in 2025. Dive into our latest investigate to view what’s driving the System’s growth.
This tends to make Pinterest a terrific position to market your products and services with visually interesting pins that showcase your model’s one of a kind fashion and worth proposition.
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Proportion of users who use Pinterest to seek out new manufacturers/items (Pinterest declare): #1 stated purpose.
Listed here are further facts in regards to the month-to-month Lively end users of Pinterest recorded over the past quarters:
In the event you’re Placing alongside one another a report, presentation, or simply would like to seem additional sensible in the subsequent marketing Assembly, in this article’s how to make the The majority of these Pinterest statistics:
Wellness and psychological here well being boards increased by 21%, with trending matters like journaling and mindfulness.
Why? Since if people today aren’t conducting manufacturer-connected lookups, it’s much more important that you include things like related key terms within your pin titles and descriptions to guarantee your posts rank higher.
That’s a lot more than 50 %, and an Particularly strong statistic Given that Pinterest customers typically go on the internet site once they aren’t aiming to invest in instantly. At times they’re just searching! And still, sponsored pins are turning out to be a great way to market.
No matter whether you’re a marketer, an e-commerce Professional, or just somebody who loves a superb Do it yourself, being familiar with the latest Pinterest statistics isn’t just trivia—it’s your roadmap to what’s trending, what’s Operating, and in which your viewers is hanging out.
Subsequently, worldwide advertisers are significantly counting on Pinterest being a go-to go looking platform to achieve their shoppers and drive revenue.”
New safety tools rolled out in early 2025 help filter harmful written content, Restrict misinformation, and enrich comment moderation.
